Our story: The Original Gabbag

Read all about our story. Immerse yourself in the stories behind Gabbag and our legacy of breaking the rules.

In 2010, our story started as the foundation of Gabbag as a brand was laid down by a group of passionate individuals who believed in creating high-quality, waterproof bags that would stand the test of time. Two years later, in 2012, the brand launched its 100% waterproof campaign, showcasing the durability and reliability of its products. By 2014, Gabbag had grown into a successful brand and became an independent entity under the JCK Brand Company.

Colors Your Life campaign

The following year, in 2015, the brand launched its iconic “Gabbag colors your life” campaign, showcasing the vibrant and diverse range of bags available. In 2017, Gabbag received the prestigious nomination for the best design 100% waterproof bag at ISPO, solidifying its reputation as a leader in the industry. Fast forward to 2020, we celebrated our 10th anniversary, marking a decade of innovation and success. Looking ahead to the future, in 2023, we began developing an updated version of our original bag, promising improved performance and design.

breaking the rules campaign

In 2024, we continued our story by launching our “breaking the rules” campaign, showcasing our commitment to pushing boundaries and challenging the status quo. Throughout its journey, Gabbag has remained dedicated to providing customers with top-quality, waterproof bags that not only meet their practical needs but also add a touch of style to their lives. With a history of innovation, creativity, and passion, Gabbag continues to redefine the way we think about bags, proving that when it comes to quality and reliability, there’s no need to compromise.

The Original Gabbag – breaking the rules.